Cheryl Cole Because She's Worth It

Cheryl Cole has landed herself a nice little earner with L'Oréal. They have signed her up to be the face of a range of beauty products which will target UK women.

Cheryl said what she had to say, "I have always loved the brand and have always wanted to say the iconic phrase 'because you're worth it' so to be given that opportunity is absolutely amazing. Every woman has the right to feel beautiful and L'Oréal Paris makes that aspiration achievable." No prompting at all, of course.

As for the L'Oreal people Gayle Tait, general manager of L'Oréal Paris, said, "The company is very international and we have a lot of US signings and we felt we were missing a UK celebrity. We researched a number of options but Cheryl just tested so well with the UK public. She is considered the nation's sweetheart and is held on great affection by the British public. We sign on personality as much as anything."

All of this should kick off in October.

L'Oréal Products: Because You're Worth It